How can children’s services get their message across?

Views from the C4EO Families, Parents and Carers Panel

Text messaging, direct mail, email and information in public places like GPs’ surgeries, libraries, pubs and shops

Mother-of-two, West Midlands

A website giving up-to-date information on local services would be invaluable

Mother-of-one, Bedfordshire

Communication through health professionals such as health visitors and community outreach workers

Mother-of-three, South West

Offer something attractive to people in the first place, then slowly drip feed more information

Mother-of-one, East Anglia

Communication with parents through schools, parent networks and newsletters

Mother-of-two, North West

News
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Children & Young People Now

March 2011

Comment

Christine Davies

Christine Davies CBE – Director – C4EO

All leaders in the public sector and, in particular, those leading children's services, are operating in a tough climate. Among the many challenges they face are difficult financial settlements, higher expectations of services at lower cost and shifts in population, combined with constant public sector reform.

At these times, leaders need to demonstrate a high degree of courage and resourcefulness. The National College for Leadership of Schools and Children's Services and C4EO have recently published Resourceful Leadership: How Directors of Children's Services Improve Outcomes for Children, which we hope will support local leaders.

For the first time, the characteristics of successful leadership demonstrated by directors of children's services have been studied and captured. Directors across the country have been generous in sharing their experiences. The passion, determination and outstanding care they provide for children, young people and families are well illustrated.

This unique study into senior leadership in England's children's services sets out a definition of resourcefulness and the eight core behaviours that underpin this. These are an openness to possibilities; the ability to collaborate; demonstrating a belief in their teams; personal resilience and tenacity; the ability to create and sustain commitment across the system; a focus on results and outcomes; the ability to simplify; and a commitment to continuous learning.

In recent years, directors of children's services have provided leadership that has sought to transform every aspect of services for children and families. We hope this study will be read and prove useful to current and future leaders.

Finally, we have been delighted with the response to this year's Excellence and Evidence training events, designed to help local areas by focusing on the issues most critical for them. The feedback has been excellent, with participants citing the benefits of seeing "what works", drawing on high-quality research combined with learning from each other's best practice.

Presentations from each event will be available on the C4EO website shortly.

Making the difference

Accommodation - how to help young people with housing problems

Housing services in Hull offer all-round support to vulnerable young people, helping them to secure suitable accommodation
Young person talking to an accomodation officer

Hull's Young People's Housing Hub Service offers intensive support to young people

A housing service for young people in Hull has helped prevent many from becoming homeless and reduced the number in bed and breakfast accommodation.

The Young People's Housing Hub Service, set up in 1999, features a multi-disciplinary team that offers intensive support to young people with housing problems, as well as general help and advice.

The service, which is run by Hull City Council, caters for care leavers and other young people aged 16 and over with housing needs.

"For a long time we had an over-reliance on B&B accommodation because other provision was full," says Andy McCabe, the council's accommodation services manager.

The new service led to better planning and co-ordination of vacancies, working with housing providers, and those that help to prevent young people becoming homeless in the first place.

It has played a big part in helping Hull hit its national targets, with nearly 100 per cent of 19-year-old care leavers being placed in suitable accommodation.

The first three quarters of this financial year saw an 85 per cent reduction in the use of B&B accommodation among young people leaving care and other under-18s.

One key to its success is that the service brings together a range of expertise in one place, including professionals from housing, youth offending, education and health.

"The fact you can just shout across the office to get an answer on housing options or legal rights is a key strength," says McCabe.

The service deals with housing emergencies, but helps young people get counselling, tackle substance misuse or get into education, training and employment and also works with families to help them stay together.

"Young people may be in crisis when they come here, but we give them a route out," says McCabe.

Young people have been involved in shaping the service, including recruiting staff, and it gathers regular feedback using "60-second questionnaires".

It has just started running sessions in local colleges about housing options, the support available and the reality of life on the streets.

Key points

  • Treat young clients with respect and strive to be non-judgmental
  • Recruitment of staff is key – get the right people in the right roles
  • Partnership working can be tough, but it helps if you have shared goals and objectives so you all know what you're trying to achieve
  • Don't use protocols as a substitute for communication and face-to-face partnership work

Need to know

Schools - First results after introduction of new inspections

A new database that brings together information about looked-after children can help councils target scarce resources to improve services for this vulnerable group, according to Simon Rutt, head of statistics at the National Foundation for Educational Research and C4EO's data lead.

For the first time, local authorities will be able to match information on young people's educational attainment and school attendance with other information on offending, substance misuse and health, thanks to statistics published by the Department for Education.

The new publication – released in December last year – includes information on attainment, special educational needs, absence and exclusions among looked-after children.

It follows the merger of the National Pupil Database with the Children Looked After database so it also includes information on cautions and convictions, substance misuse and healthcare such as immunisations and dental checks.

"This combination of data allows for more informative analysis and more probing questions," says Rutt.

"For example, researchers will be able to look at the relationship between substance misuse and the levels of truancy among looked-after children and its overall impact on educational attainment."

The "statistical first release" will allow local authorities to compare their performance against that of their neighbours and other councils.

"More of this kind of linked-up pupil-level information should also give local authority decision makers a better chance to identify areas of need and where their resources should be targeted," adds Rutt.

However, he cautions against rushing in and advises authorities to invest in thorough analysis of raw data.

Nuggets of useful knowledge

Of schools inspected in the autumn term of 2010

56%

were judged good or outstanding

Source: Ofsted

The number of schools judged inadequate was

148

out of 2,016 inspected in autumn term 2010

Source: Ofsted

In a survey of head teachers who have experienced inspection

95%

said it was fair and accurate

Source: Ofsted

Where to go next?

Successful leadership

A study has identified the key characteristics of successful leaders in children's services. Resourceful Leadership: How Directors of Children's Services Improve Outcomes for Children is based on research with leaders in eight high-achieving local authorities and 22 directors of children's services. It sets out core traits of good leaders.

Read Resourceful Leadership: How Directors of Children's Services Improve Outcomes for Children.

New resource for parents

C4EO has launched a resource for parents and carers to help them get the right support for their children. The online tool helps families identify the services available at different stages of a child's life from early years, through primary school to teenage years, and includes children and young people with additional needs.

View parents and carers online tool.

What Works archive

Past editions of C4EO's What Works section in CYP Now can now be accessed all in one place in an online archive. There are more than 18 editions available on the C4EO website. The monthly section launched in September 2009 to showcase best practice and provide the latest information on C4EO's work.

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